A Comprehensive Guide to Investing in Luxury Watches

An emerging alternative asset class?

Aki Ranin
48 min readNov 14, 2021

In this article, I’m going to make a case for why you might want to look at luxury watches as part of your overall investment portfolio. It goes without saying, that this should not be your first and only form of investment. While there is a compelling investment thesis to be made, you would want to start your investing journey with the basics: life insurance, index funds, stocks, and possibly real estate. Probably some crypto on the side. However, if you’re already doing all that, you might as well explore alternative asset classes.

TIP: In case you didn’t already notice, this is a long article. Even if you can’t get through in one go, I’d recommend you bookmark this for later right now. If you’re considering buying a watch, pull this up later to use as reference material for your purchase research.

NOTE: Obviously, none of this is investment advice. If you consider it as such, then hey, at least you can curse at me in the comments with a nice watch on your wrist.

The investment thesis for luxury watches

In the following few paragraphs, I’ll outline why you might want to consider investing in luxury watches, followed by lots of examples of investment-grade watches in different budget ranges, with plenty of data to back it up.

The rising middle class in emerging markets

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Aki Ranin

Thinks about the future a lot. Founder of two startups. Lives in Singapore.