I recently closed the show at the first APIdays event in Singapore, and given the rather obvious theme of the event, I wanted to talk about API’s. Short for Application Programming Interface. I assumed other people would be more technical than me, so I wouldn’t outshine there. So I went for the really relevant question that’s been on my mind for a while now, as I’m in the trenches myself, searching for scale: why. Why do API’s matter?

NOTE: For what it’s worth, my context here is that of enterprise software startups. Why does that matter? Well, because most API companies don’t actually target…