As a startup founder, you have to go through a specific thought process in terms of why and how it makes sense to do startups, as opposed to just keeping or getting a real job. Many go through this thought process before they start their own business, but some only figure it out along the way.
It can be a source of empowerment or disillusionment. This is why entrepreneurs tend to self-select for specific personality types. If the truth is shown, you may not like it.
What I’ve realized is that this isn’t apparent to everyone. That there is some special narrative about startups. Startups aren’t just like any other job, just with more beanbags and better coffee. The story matters, and it greatly affects how to operate, so you need to make it clear. Clear to yourself, clear to your cofounders, clear to the whole team.
I’ve just discovered this necessity myself, so thought I’d share my thought process publicly. This is my attempt at explaining the startup narrative. Here goes.
WHAT ARE WE DOING?
We are trying to build the most valuable business we can. Simple as that. Yes, we can have purpose and mission and all that good jazz too, but unless you’re starting a non-profit, you’re in it to win it. Let’s keep it real.
