The Startup Soundtrack

Tunes for every moment along the journey

Aki Ranin
6 min readDec 14, 2020

I wanted to organize this by theme, based on the ups and downs of the entrepreneurial journey. Sometimes described as an emotional rollercoaster, it’s safe to say it has its ups and downs. I tried to think of how I personally use music in different ways and came up with three scenarios, which seem to be rather cyclical as the years roll by.

1. Creative moments of madness

It could be writing, it could be coding. If you’re in the mood of creating something special, these should get your juices flowing with a cocktail of raw passion mixed with visions of grandeur.

Piano Concerto №2, Sergei Rachmaninoff

For concentrated work, some music can be too melodic, that it overtakes your thoughts. Of course, this is highly personal, but for me, Rachmaninoff is just right. It’s like if classical music was written as Jazz. It’s chaotic, unpredictable, and hence gives me tremendous energy that can at times produce a frenzy of creative outputs. Other good ones are Rachmaninoff’s Piano Concerto №3, and Gustav Mahler’s Symphony №2.

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Aki Ranin

Thinks about the future a lot. Founder of two startups. Lives in Singapore.